4h → 4min response
Replaced a manual lead qualification process. Time to first contact dropped from 4 hours to 4 minutes.
Make.comHubSpotOpenAI APISlack
A FinTech startup running paid acquisition across multiple products needed unique landing pages for each campaign. Their marketing team was requesting new pages through the development team, and each page took an average of two weeks from brief to live — a turnaround that made rapid testing impossible. They were running 20+ campaigns but only had 4 landing pages, meaning most campaigns pointed to generic pages that didn’t match the ad creative.
The bottleneck wasn’t design or development speed — it was the process. Every landing page was a custom build because there was no reusable system. We proposed a component-based landing page builder: a library of pre-designed, tested, and optimised sections that the marketing team could assemble in a CMS without developer involvement.
We built 12 modular landing page sections in Next.js — heroes, feature grids, social proof strips, comparison tables, pricing blocks, FAQ accordions, and CTA blocks. Each section was fully responsive, performance-optimised (all scoring 95+ on Lighthouse), and configurable via Sanity CMS. The marketing team could create a new landing page by selecting sections, populating content, and publishing — no code, no deploy, no developer ticket.
Page creation time dropped from 2 weeks to 2 hours. Within the first month, the marketing team created 30 new landing pages. Campaign-specific messaging improved ad relevance scores across the board, and overall paid conversion rates increased by 34%. The system continues to scale — they’re now running 34 active landing pages with zero developer involvement in page creation.
Replaced a manual lead qualification process. Time to first contact dropped from 4 hours to 4 minutes.
Replaced 6 weekly manual reports with automated dashboards and email digests. Team saved 18 hours per week.
Rebuilt attribution infrastructure for a D2C brand spending £40k/month on paid. ROAS improved 2.4x in 8 weeks.
