The Lab

Breakdowns, case studies, and short-form content on development, marketing, and automation. No theory. Just what's working right now.

Rank your automation ideas by boredom, not complexityBlog

Rank your automation ideas by boredom, not complexity

Rank your ideas by how dull they sound rather than how clever they would be to build, and start at the top. The impressive automations are built to be demonstrated. The boring ones are built to be used.

Rank your automation ideas by boredom, not complexityBlog

Rank your automation ideas by boredom, not complexity

Take you out and nothing connects: what a small business gets back when the software finally talks to itselfBlog

Take you out and nothing connects: what a small business gets back when the software finally talks to itself

The 42 hour gap: what actually happens to a lead between arriving and being answeredBlog

The 42 hour gap: what actually happens to a lead between arriving and being answered

What GTM engineering means for a business with no revenue teamBlog

What GTM engineering means for a business with no revenue team

The three-vendor tax: why small businesses pay 12% of revenue for three agencies that don't talk to each otherBlog

The three-vendor tax: why small businesses pay 12% of revenue for three agencies that don't talk to each other

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