Free Guide
The Traffic Reality Check
Three checks to run on your own Google Analytics before you spend more on traffic: are your visitors people, is some of it you, and which number actually tells you to spend. A step-by-step guide with a one-page checklist, plus an AI skill file that walks you through each check on your own screen.

This is free. Drop your email and it’s yours.
What it is
Three checks to run on your own Google Analytics before you spend more on traffic: are your visitors people, is some of it you, and which number actually tells you to spend. A step-by-step guide with a one-page checklist, plus an AI skill file that walks you through each check on your own screen.
What's inside
The step-by-step guide (PDF), with a one-page checklist at the end
The AI skill file: load it in Claude, ChatGPT or any AI to be walked through the checks
Who it's for
You run a business with a website and Google Analytics 4
You can sign in to your Google Analytics (Check 2 needs Editor access)
You are about to spend more on ads or traffic and want to know what you are paying for