Building a Full-Stack Mobility Platform From WhatsApp Bookings
WhatsApp-based bookings, no centralized system. Drivers onboarded through a static form. The owner managed a Nigerian business from Canada with no digital tools.
Service pages 8+
Baye Business Solutions is a cloud services and IT solutions company in Lagos. About 25 employees. Microsoft Cloud Solutions Provider with partnerships across Microsoft, Adobe, Kaspersky, Sophos, HP, Dell, Lenovo, Cisco, and more. The business had real clients and real expertise. None of it showed up online. Their website had broken links. "Microsft365" was misspelled in the navigation. The Backup and Recovery link pointed to an unrelated domain. No pages for individual services despite offering eight categories. No blog. No analytics. No Google tracking. No intake forms.
Started with a full audit. Documented every broken link, every missing page, every gap. The audit covered the website, analytics, SEO, email, content, and social media. Next.js with React and TypeScript for the frontend. MongoDB Atlas for the backend after initially planning PostgreSQL (too complex for the timeline). The design took direct inspiration from the business: sky blue backgrounds and cloud imagery that communicate "cloud" before you read a word. Parallel to the website: GA4, Microsoft Clarity, SEO keyword research, a 12-week content calendar, and email marketing flow through Zoho Marketing Plus.
Customer-facing site: homepage, about, contact, 8+ service pages, sub-service pages, solutions hub, blog with individual post pages, industry pages, and a partners showcase. Admin dashboard: full CRUD for blog posts and user management. Content editors could create, publish, and manage posts independently. Beyond the website: trained the marketing team on analytics, helped structure outreach emails, taught JavaScript to the IT team, managed Meta ads for BBSL's clients.
BBSL went from a broken website to a comprehensive platform with dedicated pages for every service, a functioning blog, analytics tracking, and an admin dashboard. For the first time, the company had visibility into who visited their site and where they dropped off. The marketing team had a content calendar, an email strategy, and the tools to execute independently. Every system we built for BBSL became a template we refined on later projects.
WhatsApp-based bookings, no centralized system. Drivers onboarded through a static form. The owner managed a Nigerian business from Canada with no digital tools.
A single Wix landing page with no service breakdown, no case studies, no blog, and no contact form. Prospects could only reach them by email.
